We had some market excitement this past week as the software company Snowflake Inc. released their IPO — which happened to be the largest software IPO in the world… EVER!
Now, guys, I’ve watched this company’s IPO unfold before my very eyes and, I have to say, my years of experience have prepared me for just this type of situation. Because of this, I’m pretty confident in saying you’ll want to listen up…
First off, I think the traditional IPO model is dead and/or dying and this might have just been the final nail in the coffin. The strategy behind this IPO ended up leaving money on the table and now Snow must be kicking themselves right now, looking for someone to blame.
But what is this company and why should we care?
For those of you that don’t know, Snowflake Inc. is a cloud-based data-warehousing startup that was founded in 2012.
They offer users a cloud-based data storage and analytics service which allows corporate users to store and analyze data using cloud-based hardware and software.
While all their competitors – Amazon’s Redshift, Google’s Big Query, and Microsoft’s Synapse – are enormous, they all lock in the user to using their native cloud service.
This is where Snowflake finds itself taking the advantage…
Snowflake has been running on Amazon S3 since 2014, on Microsoft Azure since 2018 and on the Google Cloud Platform since 2019 and is currently the only software in existence that can run on all three. This opens up a much larger cloud to users and, because of that, the use cases are staggeringly broad.
Today, I want to look at the actual Snowflake stock and review a case study with you to give us a better understanding of this new offering, preparing us for what could happen in the coming days.
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